After the huge data leak last week, Activision’s marketing strategy had been flipped upside down.
This really messed up their timings for when assets were to get released, but in actual fact instead of ruining the start of the marketing push for the game, it actually may have helped them in the long-run, by harnessing the initial hype already generated they pushed out four mini-trailers for fans to sink their teeth into.
“We woke up with a marketing crisis and wanted to go to bed with a marketing win,” Hirshberg explained of the final decision.
(more…)
