The LEGO Group have announced plans for an upcoming free-to-play offering in LEGO® Universe.
Beginning this August, the free-to-play option will welcome players to try LEGO Universe for free, as long as they like, before deciding whether or not to become paid members. Also, players will no longer need to invest in the game DVD to play LEGO Universe. The game will be available via free digital download only.
“The LEGO Group remains committed to success in the digital space and to LEGO Universe,” said Jesper Vilstrup, Vice President, the LEGO Group. “We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe.”
LEGO Universe will continue to generate revenue through paid memberships, and there are no plans for micro-transactions at this time. Players can try out the free-to-play zone for an unlimited period of time, and can pay $10 per month to become a LEGO Universe member and receive full game access. Those who sign up for extended memberships will continue to receive discount pricing. (more…)