Industry leading MMO lost 100,000 active users in most recent quarter – 700,000 less than previous period.
Activation Blizzard reported a net loss of 100,000 World of Warcraft subscribers for the three months ending December 31st, according to financial documents filed by the company.
An aggressive marketing campaign featuring Chuck Norris during the quarterly period may have acquired enough new subscribers to negate further losses to its established user base.
Three months prior to the fourth calendar quarter, Activision Blizzard revealed that the longstanding MMO had lost 800,000 subscribers – seven per cent of its total user base at the time. That followed another exodus of about 300,000 customers in the first six months of 2011.
But Blizzard appears to have decelerated the reduction, ending the quarter with 10.2 million subscribers after seven years of business. (more…)
