Blockbuster beats Avatar to become fastest entertainment product to reach the milestone.
Call of Duty: Modern Warfare 3 has smashed through the $1 billion barrier just 16 days after release, Activision has revealed.
The feat makes it the fastest entertainment property ever to reach the milestone, beating the blockbuster movie Avatar’s 17 day record. (more…)
There is a war going on. One that will permeate around the industry come this October and November, and two of the biggest franchises in gaming are about to go head to head.
In one corner rests the challenger, Battlefield 3. A franchise built from the PC and dedicated to this title is hitting at the opponent with a new engine and one of the biggest marketing campaigns in recent memory. In the other corner rests the champion, Modern Warfare 3, a title built on pedigree and two of the most successful entertainment launches of all time.
There is a lot at stake for EA and Activision for this next round in modern shooter titles. Long has Activision stood at the top with Call of Duty, after the release of Call of Duty 4: Modern Warfare, the publisher has been pushing out new titles every year looking to keep fans engaged.
After the huge data leak last week, Activision’s marketing strategy had been flipped upside down.
This really messed up their timings for when assets were to get released, but in actual fact instead of ruining the start of the marketing push for the game, it actually may have helped them in the long-run, by harnessing the initial hype already generated they pushed out four mini-trailers for fans to sink their teeth into.
“We woke up with a marketing crisis and wanted to go to bed with a marketing win,” Hirshberg explained of the final decision.
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Call of Duty: Modern Warfare 3, tons of information leaked and trailers released.
So, Modern Warfare 3 then…there’s been a fair bit of hype around the latest Call of Duty title, but all I can think is that Activision’s strategy to (presumably) make as much money as possible from the franchise by releasing a new game every year is going to eventually kill the series, much like the recent demise of Guitar Hero (or at least it’s hiatus).
By pushing for a new release every year, this really makes me wonder whether the quality of gameplay will be compromised. We all know Modern Warfare 2 was filled with glitches/hacked accounts and whatever other nonsense you can think of. So will we see better security and support with the latest title?
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